Nissan USA Case Study
Despite an ongoing posting strategy utilizing multimedia assets, Nissan USA was experiencing a low social media growth rate through their U.S. channels. To capitalize on their marketing efforts they needed to dynamically grow their follower base and increase engagement across all platforms.
A particular roadblock to this effort was the fact that social interaction is not required for traditional automotive advertising. The challenge was to engage their existing audience with high impact media designed to produce increased interaction and organically build an additional follower base.
Over several months we developed unique themes for their online campaigns that were released across multiple social platforms. These themes were specifically designed to maximize user engagement, boost social sharing, and spark viral conversation.