Centry 21 Real Estate Case Study
In an effort to maintain and grow their online market share in the real estate market, Century 21 hired Emerge to provide digital marketing consultation services. We developed a comprehensive analysis of their existing digital assets and outlined a plan that included public relations, blog writing, as well as social media oversight and search engine optimization services for more than 31 major markets in the United States.
Particularly pertinent to the campaign was finding that more than 90 percent of real estate transactions are initiated through some type web search. Because of this, the level of competition for search engine ranking within the real estate market was found to be high and presented several challenges to achieving page one placement for all targeted keywords.
Using our local citation building process, blog link research team, press development and social platform integration we pulled together a creative and complete effort for each of the 31 markets. Our approach consisted of dedicating a small team of media managers and writers to each market. Each team was able to concentrate on specific areas to develop the best promotion possible.