Bank of America Case Study
Bank of America signed on with Emerge to help develop, promote and drive traffic to an online property portal aimed at the luxury, country, and agricultural sectors. Their main goal was to drive quality, high intent traffic to this portal through targeted keywords. Specifically, Bank of America needed our assistance to consult on site design, search engine optimization, conversion optimization and social media engagement.
We took an iterative approach to this project; first applying best practices to optimize their onpage content and improve their user interface and experience. After the onpage elements were completed we managed the link building, public relations and social media engagement to produce the strong, robust, and rich content needed to boost search engine rankings. All of the media that was produced was disseminated through multiple social media platforms for maximum reach.